Meet the Practitioners

Gigi Rock

Gigi, the visionary founder and owner of Sedona Infinity Spa, brings a lifetime of experience, deep wisdom, and sacred knowledge to her leadership. As a medicine woman, grandmother, great-grandmother, crone, and expert in desert plant medicine, she offers unique, hands-on teachings that help individuals reconnect with their True Authentic Self through the healing power of plants, trees, herbs, and earth-based wisdom.

Gigi is also the author and creator of the Sacred Botanica Goddess Oracle, a powerful oracle deck honoring the connection between goddesses, plants, trees, and herbs for spiritual growth, reflection, and transformation. Through her transformative healing sessions, she blends crystal bowl sound therapy with the nurturing energy of the spa’s salt room to support deep self-healing. Her commitment to working alongside gifted facilitators has helped shape Sedona Infinity Spa into a sanctuary for holistic well-being, sacred learning, and profound personal transformation.

Athyna Rock

Athyna is truly the heart of Sedona Infinity Spa, bringing warmth, knowledge, and genuine care to every guest experience. As our Angel/Manager of Operations and Group Coordinator, she is often the friendly voice on the phone, the calming presence behind the scenes, and the attentive guide who makes sure every detail of your visit feels seamless, personal, and thoughtfully cared for.

Her deep understanding of our services, combined with her natural compassion, allows her to help each guest feel welcomed, supported, and understood from the moment they connect with us.

Athyna is also a skilled practitioner specializing in chakra light therapy, a gentle yet transformative modality that supports energetic balance, emotional well-being, and inner renewal. Her passion for helping others shines through everything she does, making each visit to Sedona Infinity Spa not only healing but truly memorable.

Al "Rock"

Rock brings a grounded, disciplined, and deeply knowledgeable approach to fitness and wellness. With a strong athletic background and proud military service, he understands the body, movement, recovery, and the importance of personalized care. His specialty in reflexology allows him to support the body through focused work on reflex points in the feet that correspond with different areas and systems of the body. Through this holistic approach, Rock helps clients relax, release tension, improve energetic balance, and feel more centered from the ground up. His calm presence, experience, and commitment to wellness make each session both restorative and empowering.

Amy Anderson

Amy is a healing-centered Licensed Massage Therapist, Certified Yoga Instructor, Somatic Practitioner, and Community/Clinical Herbalist who brings a thoughtful, evidence-informed approach to every session. With over 250 hours of trauma-informed continuing education, she has developed a deep understanding of how therapeutic touch can support the nervous system, emotional regulation, and overall well-being. Her work weaves together a variety of modalities, including myofascial release, craniosacral therapy, trigger point therapy, and somatic awareness, allowing her to create sessions that are both deeply restorative and intentionally personalized. 

Robert Freer

Robert, a massage therapist, specializes in Fascial Stretch Therapy (FST) a unique system of assisted stretching that targets fascia and joints. Robert uses movement through a series of stretches to unlock tension in the deepest layers of tissues. FST focuses on stretching connective tissues and muscles, helping to regain mobility, reduce pain, and increase flexibility. Whether you’re recovering from an injury, managing chronic pain, or simply seeking relief from tension, Robert’s goal is to create a nurturing space where you can find comfort and healing.

Allison Novak

Allison is a massage therapist and energy practitioner who enjoys collaborating with clients to tailor sessions to their unique needs. She believes in Swedish massage as a powerful foundation for healing, has personally felt the calming and balancing effects that energy work can bring, and integrates advanced therapies like manual lymphatic drainage and cupping into her practice to best serve her clients. Whether offering deeply relaxing Swedish massage, focused therapeutic deep tissue work, or other specialized services, her goal is to create supportive, restorative sessions that promote balance, healing, and overall well‑being.

Luz Lorca

Luz brings a grounded, therapeutic approach to bodywork, offering customized sessions designed to support relaxation, pain relief, mobility, and overall wellness. Her specialties include Deep Tissue Massage, Medical Massage, Reflexology, Swedish Massage, and Maternity Massage, allowing her to work with a wide range of client needs—from everyday stress and muscle tension to more focused therapeutic care.

With a thoughtful and professional presence, Luz creates a safe, nurturing space where each session is tailored to the individual, helping clients feel supported, restored, and renewed.